Paid bundle: 7 modules + bonus · subscription / annual / lifetime · data compiled Aug 8, 2026
Data coverage: revenue shown is Thinkific-visible only. Good Back Basics purchases and checkout upsells sit in Stripe and are absent from these files (verified: zero GBB transactions, zero buyer-email matches).
Lifetime gross (Thinkific)
$13,581
114 sales since Jul 2024
2026 YTD
$1,388
vs $6,018 in 2025
Members (bundle)
149
avg 16.5% of content viewed
Members at 0% viewed
19
13% of the base never opened anything
Failed renewals 2026
$1,256
6 subscribers, 34 failed attempts, $0 recovered
Monthly revenue — Academy products (gross USD)
Aug 2024 peak, steady decay since. Monthly subscriptions = 85% of all revenue; Lifetime $1,777 across 6 sales; Annual $279 once.
Revenue by discount level
Only 25 of 114 sales were full price. The 90%-off tier produced 27 sales but just $761 — a fifth of what 25%-off made on 11 sales.
The Module 2 cliff — avg progress per module
M1 46% → M2 15%. 100 of 131 members never start Module 2; by M7 it's 117. This is where subscribers stop seeing value — and later stop paying.
How much of the Academy members actually view
Median member has seen ~10% of what they bought. The 75–100% bar is 9 people.
Macro picture
A discount-driven subscription business in decay. $6,232 (2024) → $6,018 (2025) → $1,388 YTD 2026 on Academy products. 78% of sales carried a coupon; the 90%-off tier attracts buyers who barely engage.
Consumption crisis = churn engine. 149 members average 16.5% of content viewed. People don't cancel products they use — the Module 2 cliff is the commercial problem, not a content detail.
Money is leaking silently: $1,256 of 2026 renewals failed on dead cards with 34 automatic retries and zero recovery emails. That's 90% of YTD revenue.
Micro picture
Module 1 works: 46% avg progress, 21 completions. Every later module sits at 4–15%.
Discount depth predicts disengagement: the 10%-off group averages 71% progress; the 90%-off group 11%.
Do-along exercise videos carry the product (Bird-dog 8.5h, Triad 8.2h, Standing Big 3 7h watched). The kettlebell series (7–13% engagement) and the podcast (2%) are dead weight.
Only 15 students engaged at all in 2026 — and most are new Good Back Basics buyers, not Academy members.
2 refunds lifetime ($332), both "requested by customer" — refunds aren't the problem; silence is.
What's working / what's not
✔ Working
Module 1 onboarding content
Short do-along exercise videos
Lifetime tier — sells whenever offered ($296 avg)
Loyal Czech core (94 of 130 lifetime sales)
✘ Not working
Modules 2–7 consumption (85–90% never start)
90%-off coupons — low revenue, lowest engagement
Failed-payment recovery (nothing exists)
Passive content: podcast, kettlebell theory
No re-engagement of the 134 low-progress members
Restructuring strategy
Reshape 7 modules into 3 outcome tracks — "Get out of pain" (M1 + best of Acute Guide), "Build the base" (M4–M5 movement work), "Get strong" (M6 + kettlebells as an opt-in advanced track). Members follow a path, not a syllabus.
Drip + nudge: weekly email with one next lesson deep-link; a bridge video at the end of Module 1 that sells continuing.
Price integrity ladder: retire 90%-off; keep 50% as a first-month intro rolling to full price; push Annual and Lifetime to engaged members.
Turn on dunning today: Stripe smart retries + card-update emails; personally email the 6 failing subscribers. ~$800+ recoverable.
Win-back campaign to the 134 members under 25% viewed: "start again with one 10-minute win" → Triad video.
UX & sales ideas
"Start here" 10-minute quick-win page replacing the module wall.
Progress bar + streaks; completion certificate per track.
Monthly live check-in call (retention anchor for subscribers).
Capture testimonials from the 21 Module-1 completers for the ads.
Members — % of Academy viewed (149)
Click headers to sort. Green ≥75% viewed.
Member
Viewed %
Completed %
Failed renewals 2026 & video extremes
Every failing card, plus the best- and worst-performing Academy videos.
Subscriber
Amount
Attempts
Last try
Top videos (hours)
Eng %
Hours
Weakest videos (≥5 plays)
Eng %
Plays
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Compiled Aug 8, 2026 · Thinkific exports + video stats · Stripe direct sales not included · Ad flight dates assumed — verify