Low-ticket course (~$19) · highest engagement per student of any product · data compiled Aug 8, 2026
Enrollments
92
92 main + 4 legacy version
Avg progress
35%
best of any product (Academy modules: 4–46%)
Completions
9
10% finish — highest completion rate
Lifetime revenue (Thinkific)
$305
16 sales · avg $19.09
Video engagement
45–69%
ABPG videos are the best-watched in the library
Progress distribution (92 students)
The only product with a healthy mid-funnel: 23 students sit at 40–59% and 21 above 60%. People actually move through this course.
Monthly revenue (gross USD)
Tiny and sporadic — a $19 product that's never been seriously promoted. Engagement says it deserves a bigger job.
Lesson-by-lesson funnel
Steady, gradual decline rather than a cliff — the healthiest retention curve in the business.
Video engagement — ABPG library
Top 12 by hours watched. "Recovery position" holds 69% average engagement — the single best-performing video you own.
Macro picture
Your best product is your smallest. 35% average progress, 10% completion, and the highest video engagement in the library — against $305 of lifetime revenue on 16 sales. Product quality and commercial role are completely mismatched.
"Acute pain" is the strongest hook you have. People in pain right now consume urgently — the engagement curve proves it. That urgency is exactly what cold ads convert on.
It's already bundled into the ad funnel but invisible: recent Good Back Basics buyers were enrolled here too, and every one sits at 0% — nothing points them to it.
Micro picture
Distribution is bell-shaped, not bimodal: 25 at 0%, but 44 students between 20–99% — unique among your products.
Best videos: Recovery position (69% eng), Intro short (63%), McKenzie (57%), Sciatic nerve release, Standing Big 3 — short, urgent, do-along.
16 sales at ~$19 average; one refund ($42.75). Nobody churns from a one-time product — but nobody ascends from it either.
69 students have individual records here — several overlap with Academy members who used it as their entry point.
Unclear role: is it a product, a bonus, or a lead magnet?
Restructuring strategy
Give it a job: the emergency entry point. Run an ad variant targeting "back pain right now" straight to ABPG at $19–29 (tripwire pricing) — urgency converts cold traffic better than "basics."
Build the ladder: ABPG (fix the pain) → Good Back Basics (rebuild the base) → Academy (long-term system). Each course ends by selling the next step.
Or fold it in: alternatively, merge the top ABPG lessons into Good Back Basics week 1 and retire it as a standalone — one funnel, less maintenance. Decide after Stripe data shows which entry converts.
Surface it to current owners: email every GBB buyer at 0% here — "in pain today? start with the 4-minute Recovery Position video."
UX & sales ideas
"In pain now?" triage page: three symptoms → three starting videos.
Day-3 automation: "Is the pain easing? Here's how to keep it away" → Academy pitch.
Use Recovery position (69% eng) as the free ad-creative sample.
Collect before/after pain-level testimonials from the 9 completers.
Students — Acute Back Pain Guide (69)
Click headers to sort. Green ≥75% viewed.
Student
Viewed %
Done %
Last active
Time
All ABPG videos
Sorted by hours watched.
Video
Eng %
Plays
Hours
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Compiled Aug 8, 2026 · Thinkific exports + video stats · Stripe direct sales not included · Ad flight dates assumed — verify